Dr. Kshitiz Sharma is a researcher, published extensively, and has good knowledge of statistical packages. He is the author of a book and many book chapters. He has published papers including research papers, articles, and case studies in the prestigious Springer Nature, Japanese Business Magazine, Case Center, ET Case, ABDC listed, Scopus, WOS indexed, and UGC listed journals. His teaching interests are Marketing Management, Marketing Strategy, Marketing Research, Services Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Managing in the Global Economy, Cultural Intelligence, Entrepreneurship and Innovation, Business Analytics, Data Management and Visualization, and Predictive Analytics.